Promotional Products as a Marketing Strategy For Your Business

Promotional products are everywhere and there are none more popular and effective for any marketing strategy than the promotional pen. When attending a trade show, the decision to give away promotional pens will be one of the best you can make due to them being useful, functional, and easy to carry around. Cheap customized pens, with your company logo, can be obtained in bulk at very low prices and they are a very effective marketing strategy that every business should consider using.

A promotional pen can be fun and cheap or stylish and expensive. Promotional items are very easy to find online and can be purchased and delivered within a short space of time, just type in ‘promotional products’ into a search engine and select a website that suits your needs. Select the items you like, pay, and they will be sent to you. The process is very simple.

If you want an elegant pen that screams quality, engrave a top brand such as promotional Parker pens, Waterman, or Quill and impress. If you are looking for something less expensive, then any metal-style pen can be as effective.

Integrating promotional pens into your advertising strategy is money well spent, it’s a reasonably priced way to help any business to promote and raise brand awareness. They cost practically nothing to produce in comparison to many other promotional items on the market and can be purchased with just a small percentage of your advertising budget and you receive such value for money. The returns you will gain are worth it.

Anyone with prior knowledge of marketing strategies can tell you that promotional pens are a powerful tool, both economical and successful in raising brand awareness.

Most people carry a pen around with them whether it is in their handbag or their pocket, they are invariably needed at some point during the day, even if you use a computer at your desk all day a pen still comes in handy and is much easier to carry around! Imagine every time your potential client needs to use a pen they see your logo printed on it, this will act as a constant trigger to their memory and is great visibility for your product market.

You will have many different styles and ranges of stylish pens to choose from. Desk pens are popular and can be matched up with several other attractive promotional products such as a desk clock, notepads, or desk blotters. There are gift pen sets, business logo pens, and advertising pens available. Metallic pens are very stylish, as are ink pens and ballpoint pens can be fun and a novelty. There are gel pens, fashionable styles, elegant and classy, pencils and highlighters, there are pens to fit every event and client.

An effective giveaway for your next tradeshow could be some colorful and fun highlighter pens? The education market is another good place to distribute these and they are cheap and cheerful and will surely be of use. Silly pens can be perfect giveaways at fundraising events or as conversational pieces. Some pens introduce new novel ideas and looks that will be very successful in getting your message across, and your logo seen and remembered. Pens can also be laser engraved with your message.

Calendars and planners are another good seller and come in a variety of styles and designs. You can purchase anything from a traditional business-style weekly planner to a planner that has a gold-tone laser engraved plate on the front cover with elegant and richly decorated front covers. These types of gifts will ensure your message or company logo remains on your customers’ wall all through the year. This is well worth the money spent. No other advertising product delivers a return-on-investment like a custom imprinted wall calendar. Another smart and chick gift idea is a calendar wallet business card, with a calendar on one side and your business details printed on the other. The calendar card can be customized with your business card printed on one side and a calendar on the other that is perfect for anyone to slip inside their wallet.

Promotional products and gifts are a good way to show your gratitude to existing or potential customers, you will at the same time boost your company image whilst enhancing a person’s perception of your company.